In exchange anyone who donates gets their name on the car for the event. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. He's collected 60 race wins as well as the 2014 championship. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. It does not mean that it must include false claims or misleading information. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. There are sponsorship opportunities wherever you turn but you need to think outside the box. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Our packages range from $1,000 personal sponsors to premier. Create a two-way relationship with your audience. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Race Directors Hub. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Everyone from the outside thinks that everyone racing cars has sponsors. 2. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Select the submit format and acquire the legal papers template in your product. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Our team becomes an extension of the marketing department of our sponsoring corporations or . If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Is your audience someone who will actually buy their product? Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Do your posts get engagement? 2011 team racing sponsorship proposal our desire. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Posted on January 12, 2023 by admin. Tell us about it. I could not find the sports car of my dreams anywhere. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. Approach the deal as a win-win for both sides. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Focus on the businesss goals rather than your life story. You never know, something. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. We would like to pick up sponsors for our US Legends race car. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Consider checking out Oval Track racing. Strongly Agree 9.61%. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Click the link below to read more. endobj Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. 3. Sponsorship is not charity. Businesses who sponsor drivers will pay money or provide free (or more likely. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Team Racing Sponsorship Proposal Our desire . endstream endobj 73 0 obj <>stream [1] 2. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Sponsorship Application. stream Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Even at the pro level, the work, luck, and talent required to make a career is astronomical. 0000000016 00000 n These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Helping race directors share expertise and learn from each other is a big part of what we do. 6 0 obj Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. But these features dont work alone. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. 19 0 obj How will the person opposite you stand to gain from the sponsorship? A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Write what the sponsor will get in return, working from the list you have prepared. A section about the car your drive. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Will they be seen as an innovator in their company if the sponsorship succeeds? Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Your true request is that you are asking to be part of the sponsor's sales team. This means trying to figure out: Listen. Strongly Agree 78.60%. All forms provided by US Legal Forms, the nations leading legal forms publisher. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. You need to know this to be able to create a compelling case for why a business should sponsor you. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. You will use that information to get back to your sponsor with a winning proposal. Present the benefits you offer clearly and simply. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. The marquee value of your corporation's name affiliated with the Pearson Racing. 0000054763 00000 n The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . You still need to be able to eloquently put your case across in writing. Your proposal must show depth and that you took the time to understand each sponsor. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. This is how you present yourself as a racing driver and show your value to potential sponsors. stream NHRA/National Dragster. From NASCAR, to Club Racing, to go-karting. Choose a page or event your audience would likely follow, e.g. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. hb```"gVa1G2S\Z&80~QRse yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Start by making a list of the businesses youd love to work with. Modern-day motorsport sponsorship is all about standing out. Include contact information on the introductory letter and proposal. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Talk to mechanics, auto shops or dealerships. Generic sponsorship proposals have little chance of convincing would-be benefactors. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. The term influencer is relatively new, but the concept has been around for advertisers for a long time. This will be key in making sure theyre happy throughout the year. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Dont let imposter syndrome get the best of you. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. 68 11 You need to think about why a business would spend money to sponsor you. This way both the parties enter into a sponsorship contract or sponsorship agreement. Sponsorships help defray these costs. One of the first things a prospective sponsor will do is check out your social media accounts. Step 2: Write a two to three paragraph of your opportunity. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Consider trade magazines, local newspapers, and blogs too. Its a great thing to have but it will not help you secure sponsors on its own. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Limit the history to no more than two typed pages. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . We are a Military Team that runs in Michigan . Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. You might be operating in a specific niche (see below for more details) or area. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. but you surely wont be walking away with a heavier wallet. 03. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Simply putting a name out doesnt always mean it will come back as added revenue for a company. Agree 10.48% Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. This deck can help spark conversations that eventually lead to a sponsorship proposal. What assets of your property could potentially provide a good match for your sponsor's objectives? Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Want to race with packed stands and screaming fans? There are plenty of people (often very young) who show up with that intent. You and any potential sponsors need to work together to achieve what you both need. How are you going to justify the cost of what youre offering? Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. E@!Euq[dIV%ehJQ5$ There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Your personal brand should show who you are as a person and go beyond your racing. Race Car Sponsorship Agreement Template. Understand the sponsorship process first. Racing Sponsorships. Use all forms of media to showcase who you are: text, photo, audio, and video. Write down every possible attribute you can give to a sponsor. This will help you catch the decision makers eye but dont forget just how important content is in all this. 0000001257 00000 n advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. People regularly contact him asking for free parts in exchange for running a couple stickers. putting on races, come join our race directors Facebook group, Take pictures of you, your team and your car. All sponsors are encouraged to attend racing events. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps $ 15K . "The Forms Professionals Trust . Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. The prototype race car is to be evaluated for its potential . If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Redline360. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. 0000000902 00000 n Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Nationally Televised racing is just that. Race Car Sponsorship Proposal Template. Group outing packages can be set up for larger groups from your business or organization. Gather the history of your racing career or racing team. It takes only a couple of minutes. The sponsorship package underpins the agreement fire your organization and your sponsor. This is where you set yourself apart from the rest. Is your account popular How many Thousands of followers do you have? These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Without primetime TV coverage, how will people see your sponsors name/product? Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. If anything, it means the opposite. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Sponsorship brings so much more than a logo on a car . *} Research the sponsor you are targeting. The design proposal sponsorship is easy edit in InDesign. Include references to your relationship-building conversations. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Keep this in mind with everything you do regarding sponsorship. If you cant think of anything to say or ask, consider whether the prospect is right for you. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. This clean sponsorship proposal design fits all kinds of projects. Collect this information together when it comes to talking about renewal. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. You might be messaging lifestyle brands on Instagram. Try and see the positive in every situation. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. Thanks, Hopeless Tuner. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. . Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. To be clear; for every dollar they give you, they want(need?) Go more into depth with your research to get a sense of their specific goals. Before approaching a sponsor, draft a proposal first. How will your sponsor assess the sponsorship and whether it has been a success for them? Do people regularly gravitate towards you for some reason or other? Are your posts in line with the companys current message? I spent some time working for a good friend in his race shop. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Before you even consider approaching a sponsor, put together a sponsorship . There is occasional TV coverage, but it isnt major. 3. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Why you do it. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). These details usually include your name and contact details and the name and contact details of the potential sponsor. Edit your sponsorship agreement team online. 0000055057 00000 n Collect evidence throughout the race season testimonials, statistics, etc. You might be sending gentle emails before pitching more formally. Neither Agree Nor Disagree 2.18%. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Having Pearson Racing as spokespeople for your corporation and products/services. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> How do I find companies to sponsor my race car? This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. %PDF-1.3 And you're not alone. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Enhance their brand's image? You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. The racing team approaches a mid to high scale business organization asking them for sponsorship. Always be thinking of ways to reach new people. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. As a racing driver you are focused, talented and ambitious in something you love to do . by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz After all, they're after your event as much as you're after their sponsorship! 0 Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. i !16QRs"ASTaq2B#$345CDbrt If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Be sure to target each proposal to the specific potential sponsor. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Valvoline has been there for as long as people have been racing cars. The sponsor's eager and you know exactly what they're after. How long you have been racing. . However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. In return, the racer gives the organization publicity and extras, such as personal appearances. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Thank the letter reader for his or her time and include all of your contact information. to see that back in extra sales. . 2011 Team Racing Sponsorship Proposal Our desire . In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. We work together, help each-other out, and do all we can to make sure well have a great race. trailer This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Easily Editable, Printable, Downloadable. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Print out the letter and mail it or hand-deliver it to the potential sponsor. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. If theyre not quite right, ask yourself why. What makes you different from any other person? The easiest way to get motorsport sponsorship is to build a network. Yet you can derive nearly all the same benefits. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. 1. Have a question? I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. You need to show up to a potential sponsor with a persuasive, well thought out plan. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else.